Are you searching for the right steps to creating a school digital marketing plan? I can tell you from my own experience that it is something every school should consider. My school had never considered a digital marketing plan until we started considering our options as to what we wanted to do with the school.
By looking into the possibilities, we came to the realization that we needed some help in developing a digital marketing strategy. We found a fantastic company that is already well-established within the education industry to work as our consultants.
So now we began working on our plan. There are a few steps to creating a school digital marketing plan that any school should take to make sure they get the most benefit possible from their marketing dollars. I am going to give you a quick overview of those steps and hopefully by the time you finish this article, you will have a better idea of how your school can get the most use out of its marketing dollars. We’ll also touch upon the importance of listening to what your customers and clients are telling you.
Step One: Choose Your Company Wisely. Before you do anything else, make sure you choose a digital marketing company that has solid experience. Find out what type of people are coming to your school. Do they have the same preferences in content that your students do? If so, focus on those companies because that’s a great place to start.
Step Two: Brainstorm your digital marketing plan. Now you need to sit down and write out exactly what your goals are. These could be monetary or educational. Perhaps you’d like to use social media as a way to promote yourself and the school. Write these out today.
Step Three: You have your goals, now it’s time to execute them! Your digital marketing plan should include everything from the creation of your content, to the promotion of it, to the follow-up. Some people think that it’s best to create and share your content first, then send it to friends and family, but that isn’t always the case. Always work with your audience before selling to them.
Step Four: Next you want to create content that is specific to your school’s needs. If you want to increase enrollment, talk about ways to get students to use the Internet more. If you want to be able to attract high school students, in particular, explain why that would be a good thing for your program. Have them help you build content for your site if you don’t have the skills yourself.
Step Five: Finally, you’re ready to execute your digital marketing plan. You might think that this is where the money is at, but that’s not necessarily true. If you’re not paying per clicks on banner ads or using pay per view programs, then you can forget about the big bucks. The key is in how much money you are spending on other digital media. You can use social media to drive traffic to your site and offer specials or sales on items that are related to your program.
Hopefully, these five steps to creating a school digital marketing plan will help you get started. It doesn’t have to be an overwhelming process, but it does need to start somewhere. Start by writing out your goals and defining your target audience. Then find a reputable digital marketing company to help you create content that will bring in students and keep them interested. Finally, monitor your efforts and adjust as necessary!
